SUMMARY
We are looking for a Planner who is able to develop creative ideas, communication campaigns and integrated experiences.
Planners will be also developing go-to-market strategies and approaches for brand or lead generation campaign, analyse data collated from integrated experiences and develop insights and recommendations going towards re-targeting or fine tuning of experiences.
RESPONSIBILITIES:
Derive a planning parameter to frame thinking behind development of insights, point-of-view, go-to-market approaches and brand propositions.
Desktop research and ability to use tools in arriving at fact based deductions and insights with critical thinking.
Articulate insights with clear logical thinking, always looking at the marketing challenge with a new perspective and unique angles.
Write strategic lead-up in proposal, develop point-of-views with a specific outcome and recommendations with a basic sense of layout and use of imagery to demonstrate deductions and insights.
Work with business intelligence to develop data strategy with the goal of effective data collection. Analyse data to derive insights that will lead towards specific marketing outcomes for clients.
Derive communication plans with content pillars and calendars.
Ability to plan and project manage digital/ social led campaigns, social media management for lead generation and brand awareness.
REQUIREMENTS
An executive with at least 3 - 5 years of professional experience in marketing, strategic planning and marketing research. This experience must include a role within an advertising or integrated marketing communications agency
Experience in developing integrated activations and campaigns working with both B2C and B2B brands.
Hands-on experience in planning and executing digital/ social led campaigns in both B2B and B2C space.
A self-starter who is capable of operating across lines of business with a commercial and cultural fluency of global markets.
We regret that only shortlisted candidates will be contacted, thank you.
JAC Recruitment Pte. Ltd.
EA Licence Number: 90C3026
EA Personnel: R1331005
(CHAI TIMOLTY)
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